Waitoa Chicken

We began by delving deep into the brand’s status: its roots and history, its current strengths and weaknesses, and its future plans. From there we build a coherent brand platform that would allow Waitoa to communicate all the reasons why consumers would want to buy and enjoy Waitoa free range chicken.

In rolling out the newly organised brand the opportunity was taken to review Waitoa’s packaging. A new look was developed that retained many of the cues that make the brand so popular among Kiwi shoppers.

We also completely refreshed the Waitoa website, from design and UX to content.

The end result is a brand and product offering that’s 100% future-fit, fully capable of selling its many benefits to a well-informed, sustainability-conscious consumer.