As one of our longest-established clients, the part we’ve played in Tasti’s success counts among Brother’s proudest achievements. It has gone from being a rather staid and overlooked brand to become the benchmark in its categories.
A brand positioning centred on ‘Tastiness’, using the best ingredients to achieve the best results, gave us the starting point for a major redesign. With an ever-widening product range, consistency was a big consideration, and the brief included the creation of a new logo.
We started by creating a recognisable Tasti ‘look’ that was flexible enough to work across all categories. The New Zealand-owned story was featured on pack and the designs were created to stand out on shelf in both Australian and New Zealand shopping environments.
A redesigned Tasti logo that was more relevant, noticeable and authentic added the finishing touch. As a whole, the redesign helped bring the new brand architecture to life, providing a perfect platform for new products.
