We decided to disrupt each category with designs that displayed a distinct, fresh personality that was unmistakably Pams.
From the outset the new designs were hugely successful. In every category sales lifted significantly, as we redesigned an ever-widening Pams range. We also reviewed and redesigned the core Pams identity for a better fit with the new look.
The work lifted Pams’ share of the NZ grocery market from 8% to 15%, becoming the country’s number one grocery brand.
At the same time, the new look was winning recognition worldwide. In 2013, Pams was declared the World’s Best Private Label Brand at the Vertex International Awards, a competition exclusively for private label. And the awards kept coming, year after year, including Gold at the Best Awards, a first place at the Dielines and a Communication Arts Award of Excellence.
Pams is an extraordinary success and an example of what packaging design can achieve. It has changed the face of NZ grocery and been instrumental in Foodstuffs group’s success.
Vertex Awards 2016 Gold (Pams Christmas)
Vertex Awards 2016 Silver (Pams 2L Ice Cream)
Vertex Awards 2016 Silver (Pams Cheesecake)
Vertex Awards 2016 Bronze (Pams Frozen Chips)
Communication Arts Award of Excellence 2015 (Pams Confectionery)
The Dieline Awards 2015 First Place (Pams Confectionery)
Best Awards 2015 Gold (Pams Confectionery)
Pentawards 2015 Silver (Pams Feminine Hygiene)
Vertex Awards 2015 Gold (Pams Beans & Spaghetti)
Vertex Awards 2015 Gold (Pams Honey)
Vertex Awards 2015 Gold (Pams Popcorn)
Vertex Awards 2015 Gold (Pams Icecream Cones)
Vertex Awards 2015 Silver (Pams Snacking Nuts)
Vertex Awards 2014 Gold (Neu Personal Care)
Vertex Awards 2014 Gold (Pams Confectionery)
Vertex Awards 2014 Silver (Pams Ravioli)
Vertex Awards 2014 Silver (Pams Feminine Hygiene)
Pentawards 2014 Gold (Pams Flour)
Vertex Awards 2013 Best of Show (Pams Flour)
