With its fun personality and artisanal appeal, Molly Woppy was a successful brand stocked by many retailers and food service operators.
Our task was to design and launch a whole range of new products in new sectors while keeping the brand’s charm and handmade qualities.
So we built on Molly Woppy’s sense of fun and playfulness with strong use of colour and cute messages that appeal to kids and adults alike. We used uncoated kraft board in the packaging for a natural, unprocessed feel to complement the handcrafted products, with interesting window shapes adding to the charm.
From seasonal products and a new kids’ range to new pack formats, the result was a bigger range with broader appeal, without losing the brand’s essential character– a premium brand you can enjoy every day.
The new ranges wowed the judges in industry competitions, too, winning at the Outstanding Food Producer 2018, Inspire + Artisan 2018, Fine Food Innovation 2018 and Healthy Food Guide 2019 award shows.
