Although packed with competitors, our research revealed a sector characterised by relatively timid design that lacked distinctiveness: effectively a sea of white bottles. So we set about designing a brand that was the opposite: while clean and simple–to convey its natural cues–it had to be bold and different.
A key part of the solution was the physical packs themselves. We came up with unique and distinctive bottles that would help unify the range. Sitting lightly on-shelf, they mirror the light touch the products have on the environment.
Details like eco-friendly bamboo tops and powder scoops added a distinctive and relevant edge, as did the abstract ingredient photography.
The finishing touch was a simple logo treatment featuring a leaf gently touching the type, linking perfectly with the certification seal of the Natural Product Association.
