Trade Aid

Drawing on the look and feel we created for their other food products, we developed it further by dipping into a beautiful range of patterns Trade Aid has privileged access to, devised by renowned UK designer Sarah Bagshaw. The patterns chosen subtly reflect the varieties and flavour profile, and a white leaf device helped ensure stand-out in a competitive category.

The pack designs also navigate a number of criteria built into the original brief, including a tamperproof seal to reduce external plastic packaging and suitability for printing in the country of origin, India.

The new designs are a massive step on for Trade Aid’s tea range, now worthy of their delicious contents.