The design needed to communicate pure, natural ingredients that are raw and unprocessed, with high nutritional value. The new range had to stand out as something different while fitting with the Pams master brand.
Our design solution centred on a calm simplicity and warmth, using sophisticated, wholesome food styling and a contemporary design aesthetic. Blocks of natural colours differentiate the main ranges and add appetite appeal, while the packs have a crafted feel and texture evoking the purity of the product within.
The result is a range of health foods accessible to the everyday shopper and a perfect complement to the Pams brand.
